Over the next decade STILL will acquire, start or support 100 New Zealand businesses, not-for-profits or projects that are inherently STILL, powering them to go further and deeper in their ambition.

We are drawn to brave leadership, small teams and risky projects. We like the grey areas, the unknowns, and finding new shades of meaning that take time to percolate.

A STILL project endures. It is of undisputed quality and mastery, a small thing done meticulously well. It contains an element of beauty. It is tangible. It is unconventional and fun.

How STILL 100 invests:


We acquire businesses that share our philosophy, themes and values. We invest in their organic growth and support their needs. Our criteria seeks ideas that are fun and endure for centuries, creating a new way of seeing with undisputed quality and mastery.


We start new businesses, projects and non-profit activities. If you have an idea that needs to get off the ground, we can work with you to make it happen.


We are drawn to great people with remarkable ideas. If this is you, we are always looking for amazing people to join the STILL team

Long Term

We work with an extreme long-term outlook. We are interested in the human experience that exists centuries from now; nurturing brave projects to inform our future. In a world of relentless return on investment, we are patient.

Ecosystems create extraordinary, fertile and hyper-efficient systems by unifying and synergising disparate, competing and often mundane components.

Our organisation gives shape to the businesses, investments, collaborations, cultural projects, lobbying and philanthropic endeavours of one New Zealand whānau. Still curates and gives meaning, purpose and interconnectedness to these things. But it is not itself a thing. It is a system. Still is itself intangible.

We enjoy creating great big change from small acts. Most of our projects will be small, so that agility and brave leadership in a niche market can eclipse the orthodoxies of competition, mass marketing and corporate bureaucracy. The focus of our vision will be narrow, that they may penetrate the culture with precision.

The smaller and narrower the activities, the greater the focus and the further and deeper the message reaches. This is what we are trying to assemble: a constellation of highly focused, niche activities that we may nurture into a singularity that is as potent as it is broad.

We value better culture for all

The STILL Strategy